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New London Burgundy HC-61

On-screen approximation from the published RGB value. Order a physical sample before you decide.

Hex#754B4E
RGB117, 75, 78
LRV9.8
UndertonePink (color)
Warm / coolWarm
UseInterior & exterior

Undertone: Saturated pink (a color, not a neutral)

In CIELAB, New London Burgundy sits at L* 36.7, a* 18.3, b* 5.6. Its hue angle is 17° and its chroma is 19.1, so it reads as an outright pink rather than a neutral. It classifies as warm. Among Benjamin Moore colors with a similar LRV (±5), it is warmer (more yellow) than 50%.

LRV 9.8: very dark

Light Reflectance Value runs from 0 (absolute black) to 100 (perfect white). At 9.8, New London Burgundy is lighter than 6% of Benjamin Moore colors. Near-black depth. Use on doors, trim, cabinetry, exteriors or moody rooms with strong artificial lighting.

Closest Sherwin-Williams match to New London Burgundy

Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color.

ColorCodeΔE2000How close
CordialSW 63064.48Similar, clearly different
Carriage DoorSW 75944.54Similar, clearly different
AlaeaSW 75794.54Similar, clearly different

Closest Behr match to New London Burgundy

Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color. Behr does not publish LRV, so Behr values here are estimates.

ColorCodeΔE2000How close
Fired BrickPPF-501.09Very close
Formal MaroonPPU1-141.54Very close
Autumn HillsECC-24-31.54Very close

Similar Benjamin Moore colors

ColorCodeΔE2000How close
Hodley RedHC-652.75Close — difference visible side by side
Beaujolais12592.75Close — difference visible side by side
Ruby Dusk12673.20Close — difference visible side by side
Plum Raisin2082-203.62Close — difference visible side by side
New Pilgrim RedES-214.06Similar, clearly different
Carter PlumCW-3554.08Similar, clearly different

Lighter and darker versions

Colors from Benjamin Moore with nearly the same hue and saturation, one step lighter or darker.

Colors that go with New London Burgundy

Color-theory pairings — the nearest Benjamin Moore color to each rotated hue, keeping the same lightness and saturation:

New London Burgundy vs popular colors

Independent project, not affiliated with or endorsed by Sherwin-Williams, Benjamin Moore or Behr. Color names and numbers belong to their owners. Screens show colors differently and paint changes with light and sheen — always look at a physical sample on your wall before buying.