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Venture Violet SW 6970
On-screen approximation from the published RGB value. Order a physical sample before you decide.
Undertone: Saturated blue (a color, not a neutral)
In CIELAB, Venture Violet sits at L* 54.7, a* 7.3, b* -28.0. Its hue angle is 285° and its chroma is 28.9, so it reads as an outright blue rather than a neutral. It classifies as cool. Among Sherwin-Williams colors with a similar LRV (±5), it is warmer (more yellow) than 2%.
LRV 22.6: dark
Light Reflectance Value runs from 0 (absolute black) to 100 (perfect white). At 22.6, Venture Violet is lighter than 30% of Sherwin-Williams colors. Absorbs most light. Good for accent walls, cabinets, doors and exteriors; needs good lighting indoors.
Closest Benjamin Moore match to Venture Violet
Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color.
| Color | Code | ΔE2000 | How close | |
|---|---|---|---|---|
| California Lilac | 2068-40 | 3.18 | Close — difference visible side by side | |
| Softened Violet | 1420 | 3.53 | Close — difference visible side by side | |
| Yin Yang | 824 | 3.98 | Close — difference visible side by side |
Closest Behr match to Venture Violet
Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color. Behr does not publish LRV, so Behr values here are estimates.
| Color | Code | ΔE2000 | How close | |
|---|---|---|---|---|
| Magic Moment | 620B-6 | 2.42 | Close — difference visible side by side | |
| Corsican Purple | 610B-5 | 2.48 | Close — difference visible side by side | |
| Larkspur Bouquet | 600B-5 | 3.52 | Close — difference visible side by side |
Similar Sherwin-Williams colors
| Color | Code | ΔE2000 | How close | |
|---|---|---|---|---|
| Gentian | SW 6817 | 5.72 | Similar, clearly different | |
| Perfect Periwinkle | SW 9065 | 6.37 | Similar, clearly different | |
| Searching Blue | SW 6536 | 6.39 | Similar, clearly different | |
| Dahlia | SW 6816 | 7.85 | Similar, clearly different | |
| Soulful Blue | SW 6543 | 8.62 | Same family only | |
| Scanda | SW 6529 | 8.73 | Same family only |
Lighter and darker versions
Colors from Sherwin-Williams with nearly the same hue and saturation, one step lighter or darker.
- Brave Purple SW 6823 · lighter, LRV 28.9
- Dahlia SW 6816 · lighter, LRV 31.8
- Indulgent SW 6969 · lighter, LRV 40.8
- Sapphire SW 6963 · darker, LRV 17.9
- Gentian SW 6817 · darker, LRV 17.5
- Lupine SW 6810 · darker, LRV 16.4
Colors that go with Venture Violet
Sherwin-Williams's own coordinating colors for Venture Violet:
- Colonial Revival Stone SW 2827
- Toasted Pine Nut SW 7696
Color-theory pairings — the nearest Sherwin-Williams color to each rotated hue, keeping the same lightness and saturation:
- Rural Green SW 6418 · complementary (180°)
- Dazzle SW 6962 · analogous (−30°)
- Lavish Lavender SW 6975 · analogous (+30°)
- Rojo Dust SW 9006 · triadic (120°)
- Alexandrite SW 0060 · triadic (240°)
Venture Violet vs popular colors
- Van Deusen Blue (Benjamin Moore HC-156, ΔE 18.5) is darker (LRV 12.0 vs 22.6), more yellow/warm, more green, more muted.
- Aegean Teal (Benjamin Moore 2136-40, ΔE 19.4) is lighter (LRV 25.1 vs 22.6), more yellow/warm, more green, more muted.
- Gauntlet Gray (Sherwin-Williams SW 7019, ΔE 21.7) is darker (LRV 17.4 vs 22.6), more yellow/warm, more green, more muted.