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Artisan Tan SW 7540

On-screen approximation from the published RGB value. Order a physical sample before you decide.

Hex#B09879
RGB176, 152, 121
LRV33.1
UndertoneOrange (color)
Warm / coolWarm
UseInterior & exterior

Undertone: Saturated orange (a color, not a neutral)

In CIELAB, Artisan Tan sits at L* 64.2, a* 4.2, b* 19.6. Its hue angle is 78° and its chroma is 20.1, so it reads as an outright orange rather than a neutral. It classifies as warm. Among Sherwin-Williams colors with a similar LRV (±5), it is warmer (more yellow) than 70%.

LRV 33.1: mid-tone

Light Reflectance Value runs from 0 (absolute black) to 100 (perfect white). At 33.1, Artisan Tan is lighter than 42% of Sherwin-Williams colors. Reads clearly as a color. Best in rooms with good natural light, or as an accent wall; small dark rooms may feel smaller.

Closest Benjamin Moore match to Artisan Tan

Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color.

ColorCodeΔE2000How close
Great Plains Gold10770.36Practically identical
MorrelAF-1251.87Very close
Tyler TaupeHC-432.46Close — difference visible side by side

Closest Behr match to Artisan Tan

Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color. Behr does not publish LRV, so Behr values here are estimates.

ColorCodeΔE2000How close
Mission HillsUL170-31.43Very close
Golden OliveMQ2-242.15Close — difference visible side by side
Cliff Rock290F-42.25Close — difference visible side by side

Similar Sherwin-Williams colors

ColorCodeΔE2000How close
Serengeti GrassSW 91161.45Very close
Sugared AlmondSW 95371.91Very close
Song ThrushSW 91122.10Close — difference visible side by side
BurlapSW 61372.20Close — difference visible side by side
Soft FawnSW 90972.42Close — difference visible side by side
Colonial Revival StoneSW 28272.93Close — difference visible side by side

Lighter and darker versions

Colors from Sherwin-Williams with nearly the same hue and saturation, one step lighter or darker.

Colors that go with Artisan Tan

Sherwin-Williams's own coordinating colors for Artisan Tan:

Color-theory pairings — the nearest Sherwin-Williams color to each rotated hue, keeping the same lightness and saturation:

Artisan Tan vs popular colors

Independent project, not affiliated with or endorsed by Sherwin-Williams, Benjamin Moore or Behr. Color names and numbers belong to their owners. Screens show colors differently and paint changes with light and sheen — always look at a physical sample on your wall before buying.