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Tower Tan SW 7704
On-screen approximation from the published RGB value. Order a physical sample before you decide.
Undertone: Saturated orange (a color, not a neutral)
In CIELAB, Tower Tan sits at L* 75.8, a* 7.6, b* 17.5. Its hue angle is 67° and its chroma is 19.1, so it reads as an outright orange rather than a neutral. It classifies as warm. Among Sherwin-Williams colors with a similar LRV (±5), it is warmer (more yellow) than 70%.
LRV 49.8: mid-tone
Light Reflectance Value runs from 0 (absolute black) to 100 (perfect white). At 49.8, Tower Tan is lighter than 62% of Sherwin-Williams colors. Reads clearly as a color. Best in rooms with good natural light, or as an accent wall; small dark rooms may feel smaller.
Closest Benjamin Moore match to Tower Tan
Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color.
| Color | Code | ΔE2000 | How close | |
|---|---|---|---|---|
| Deer Field | 1159 | 1.81 | Very close | |
| Clementine Rose | 1219 | 1.92 | Very close | |
| Nature's Symphony | 1152 | 2.09 | Close — difference visible side by side |
Closest Behr match to Tower Tan
Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color. Behr does not publish LRV, so Behr values here are estimates.
| Color | Code | ΔE2000 | How close | |
|---|---|---|---|---|
| Beech Nut | S230-3 | 0.64 | Practically identical | |
| Canewood | ECC-40-1 | 0.73 | Practically identical | |
| Sweet Tea | S210-3 | 1.25 | Very close |
Similar Sherwin-Williams colors
| Color | Code | ΔE2000 | How close | |
|---|---|---|---|---|
| Ginger Root | SW 9095 | 1.79 | Very close | |
| Colonial Revival Tan | SW 2828 | 1.97 | Very close | |
| Tawny Tan | SW 7713 | 2.43 | Close — difference visible side by side | |
| Bagel | SW 6114 | 2.66 | Close — difference visible side by side | |
| Ligonier Tan | SW 7717 | 3.01 | Close — difference visible side by side | |
| Practical Beige | SW 6100 | 3.35 | Close — difference visible side by side |
Lighter and darker versions
Colors from Sherwin-Williams with nearly the same hue and saturation, one step lighter or darker.
- Malabar SW 9110 · lighter, LRV 53.1
- Classic Sand SW 0056 · lighter, LRV 53.2
- Nantucket Dune SW 7527 · lighter, LRV 53.6
- Barcelona Beige SW 7530 · darker, LRV 46.5
- Trek Tan SW 7597 · darker, LRV 46.2
- Safari SW 7697 · darker, LRV 46.2
Colors that go with Tower Tan
Sherwin-Williams's own coordinating colors for Tower Tan:
- Biscuit SW 6112
- Decorous Amber SW 0007
- Creamy SW 7012
Color-theory pairings — the nearest Sherwin-Williams color to each rotated hue, keeping the same lightness and saturation:
- Porch Ceiling SW 9063 · complementary (180°)
- Mellow Coral SW 6324 · analogous (−30°)
- Lemongrass SW 7732 · analogous (+30°)
- Holiday Turquoise SW 0075 · triadic (120°)
- Wisteria SW 6822 · triadic (240°)
Tower Tan vs popular colors
- Italianate (Benjamin Moore AF-215, ΔE 8.6) is darker (LRV 36.5 vs 49.8), more yellow/warm, more red/pink, more saturated.
- Amazing Gray (Sherwin-Williams SW 7044, ΔE 9.1) is darker (LRV 46.9 vs 49.8), more blue/cool, more green, more muted.
- Accessible Beige (Sherwin-Williams SW 7036, ΔE 9.2) is lighter (LRV 57.7 vs 49.8), more blue/cool, more green, more muted.