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Elderberry SW 2902

On-screen approximation from the published RGB value. Order a physical sample before you decide.

Hex#7C243D
RGB124, 36, 61
LRV0.0
UndertonePink (color)
Warm / coolWarm
UseInterior & exterior
Sherwin-Williams lists this color as archived. It may no longer be on fan decks; stores can usually still tint it by number.

Undertone: Saturated pink (a color, not a neutral)

In CIELAB, Elderberry sits at L* 29.1, a* 39.9, b* 6.0. Its hue angle is 9° and its chroma is 40.3, so it reads as an outright pink rather than a neutral. It classifies as warm. Among Sherwin-Williams colors with a similar LRV (±5), it is warmer (more yellow) than 58%.

LRV 0.0: very dark

Light Reflectance Value runs from 0 (absolute black) to 100 (perfect white). At 0.0, Elderberry is lighter than 0% of Sherwin-Williams colors. Near-black depth. Use on doors, trim, cabinetry, exteriors or moody rooms with strong artificial lighting.

Closest Benjamin Moore match to Elderberry

Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color.

ColorCodeΔE2000How close
Crushed Velvet2076-103.98Close — difference visible side by side
Raisin Torte2083-106.03Similar, clearly different
RadicchioCC-326.40Similar, clearly different

Closest Behr match to Elderberry

Ranked by CIEDE2000 color difference (ΔE) computed from published RGB values. Below 2 is hard to tell apart on the wall; above 4 is a different color. Behr does not publish LRV, so Behr values here are estimates.

ColorCodeΔE2000How close
CranberryUL100-44.61Similar, clearly different
July RubyBIC-515.81Similar, clearly different
Ruby Red120D-76.16Similar, clearly different

Similar Sherwin-Williams colors

ColorCodeΔE2000How close
Wild CurrantSW 75835.39Similar, clearly different
BorschtSW 75785.39Similar, clearly different
Wine CountrySW 29015.96Similar, clearly different
Fine WineSW 63076.15Similar, clearly different
Luxurious RedSW 63146.46Similar, clearly different
CeriseSW 65806.68Similar, clearly different

Lighter and darker versions

Colors from Sherwin-Williams with nearly the same hue and saturation, one step lighter or darker.

Colors that go with Elderberry

Sherwin-Williams's own coordinating colors for Elderberry:

Color-theory pairings — the nearest Sherwin-Williams color to each rotated hue, keeping the same lightness and saturation:

Elderberry vs popular colors

Independent project, not affiliated with or endorsed by Sherwin-Williams, Benjamin Moore or Behr. Color names and numbers belong to their owners. Screens show colors differently and paint changes with light and sheen — always look at a physical sample on your wall before buying.